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Business or financial success is not measured in how many tools you have,
but by how they are used.
Technology is an aid for entrepreneurs, which helps them streamline their efforts by coordinating data and resources, and which serves as the cornerstone for communication and expansion. Years ago, salespeople made notes on pads of paper while serving their clientele, noting what they appreciated and what could be changed. Doing this was important because it kept clientele coming back. It established the company’s brand, by incorporating the unique perspective of individual clients, and eventually these clients came to expect the standard personalized service associated with the brand. Today, any company that doesn’t use technological tools to set it apart by establishing this brand identity with its clients will dither in the highly competitive modern marketplace.
Using technology is more beneficial to the client and to the company if it is integrated in a way that allows easy access to product information, customer profiles, and future plans. This is where Thotbox can help. We understand the challenges that a small business faces in bringing everyone up to speed in the ever-changing and expanding world of technological tools. Technology, and harnessing its power by using its various tools, shouldn’t be an obstacle... but an empowerment. Rather than creating a brand by following customers with a pad of paper, and relying on him to spread the word, brands can be developed and disseminated by the click of a button. Not only does this democratize business by giving entrepreneurs the same access as the big-wigs, it also empowers entrepreneurs by giving them back their time for further development. Using tools helps to create one’s brand, and also one’s name. Integrating these technologies is essential for a smooth workplace flow. |
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